AI Insights · Timothy · April 2023
Top 5 Casual Games in New Zealand: Q1 2023 Performance
Discover the performance trends of the top 5 casual games on a unified platform in New Zealand during Q1 2023, including insights on weekly downloads, revenue, and active users.
In Q1 2023, the top 5 casual games in New Zealand exhibited varying performance trends across weekly downloads, revenue, and active users, as reported by Sensor Tower.
Chess - Play & Learn by Chess.com showed a steady increase in weekly revenue, peaking at around $4.8K in late February. Downloads experienced a peak in the last week of January with approximately 8.3K downloads before seeing a general decline, ending the quarter at about 3.9K. Active users saw a consistent rise, reaching a high of approximately 46.4K by mid-March.
Gardenscapes from Playrix also had a notable performance. Its weekly revenue peaked at $46.2K in mid-March, while downloads started strong at 7.3K in late December but gradually declined to about 4.2K by the end of March. Active user numbers remained relatively stable, fluctuating around the 20K to 23K range throughout the quarter.
Subway Surfers by Sybo Games ApS experienced a peak in weekly revenue at $1K in early January, with a general downward trend to about $445 by the end of March. Weekly downloads saw an initial high of 6.3K in late December, tapering off to around 3K in late March. Active users started at about 91.3K in late December but saw a decline, ending the quarter at approximately 59.7K.
Township, another title from Playrix, had its weekly revenue peak at $34.9K in early January, with a notable increase towards the end of March at $33.1K. Downloads showed a significant decline from 4.9K in late December to about 1.5K by the end of March. Active users remained relatively steady, hovering around the 17K to 19K range.
Wordscapes by PeopleFun, Inc. maintained a consistent weekly revenue, peaking at $4K in late December. Downloads fluctuated slightly, with a high of 5.6K in late December and ending at around 3.7K in late March. Active users remained stable, averaging around 50K throughout the quarter.
These insights highlight the dynamic nature of the casual games market in New Zealand. For more detailed data and further insights, visit Sensor Tower.
